Digital Business and Applied Artificial Intelligence
Lehrform: Vorlesung | Umfang: 30h
Lehrinhalte
This module explores the intersection of digital business and applied artificial intelligence (AI). Students will gain insights into leveraging digital technologies and AI for strategic decision-making, innovation, and sustainable competitive advantage.
Lernziele
After completing the module, students will be able to:
- Explain the fundamentals of digital business in terms of digital business model innovations, data-driven business models, and smart products and services.
- Discuss emerging digital technologies as drivers of digital business and enablers of sustainable business model innovation.
- Evaluate selected emerging digital technologies, their potential business implications, and the challenges of organizational adoption.
- Reflect on the need for and areas of action in the digital transformation of businesses and public organizations as well as their societal impact.
- Discuss synergies between digitalization and sustainability and the potentials for a joint consideration (twin transformation).
- Provide informed assessments on digital development for their professional context.
- Explain to others and break down the complexity of what impact digitalization developments can have on companies and the society at large.
- Critically incorporate the current state of research and analyze and explain current research findings as well as to critically question and interpret them.
- Select suitable methods and concrete ways of operationalizing research results and to justify them when applying them in their professional context.
